Expertise/Bespoke builds

From a defined problem to a working system

Build the system
your business needs.

Custom AI systems, software and integrations built around the work you need to do. From the first clear brief through delivery and handover.

Discuss a bespoke build

Independent advice. Direct access to the people leading the work.

Alongside our own ventures CNTXT_, Slypstream and SILVA, our client portfolio includes bespoke builds CTLG_ and TRMNL_.

Delaware / Cape Town

The hard part begins when the system meets the business.

A useful custom system has to fit into a real environment. People already have ways of working. Data lives in different places. Existing platforms have constraints. Someone has to support the result after launch.

I start by understanding that environment and agreeing the outcome. What should the system do? Who will use it? What must it connect to? How will we decide that it is ready?

From there, I design the smallest coherent solution and deliver it in reviewable stages. You can see the work, test the assumptions and make decisions before uncertainty turns into expensive rework.

For AI builds, the surrounding engineering matters as much as the model: access controls, retrieval, evaluation, exception handling, human review and visibility into how the system is behaving.

The engagement includes an agreed route to handover. Ownership, documentation, training, support and maintenance are discussed in the scope, so the operational responsibilities are clear.

Matt Watson

A clear scope

What we work on.

The details are agreed around your business.
These are the foundations of the engagement.

01

A clear scope and acceptance criteria

A shared definition of the workflow, users, requirements and what a successful delivery means.

02

An architecture that fits

The data, integrations, permissions and operating choices needed to work in your environment.

03

Delivery in reviewable stages

Implementation with agreed checkpoints, testing and feedback from the people who will use it.

04

A considered handover

Documentation and an agreed plan for operation, ownership and any ongoing support.

Have a challenge in mind?

Discuss a bespoke build ↗

AI tools & integrations

We meet you where
your AI is.

Connect the AI tools your team uses to the systems your business runs on. We scope the connections, permissions and human review around the work you need to get done.

How we get started

From the first
conversation
to a clear next step.

We establish fit before proposing an engagement. Scope, fees and responsibilities are agreed before work starts.

  1. 01

    Define the outcome

    Map the workflow, constraints, dependencies and acceptance criteria.

  2. 02

    Build and review

    Deliver in stages, test assumptions and keep the business involved.

  3. 03

    Launch and hand over

    Validate the agreed requirements and establish how the system will be operated.

Before we talk

A few useful
answers.

Rather ask than read?

Do you only build AI products?

No. Some problems are better solved with conventional software or an integration. We choose the approach around the workflow and the outcome.

Can you work with our existing systems?

Yes. Integrations are a core part of the work. We first establish the available APIs, access, data quality and constraints before agreeing a delivery scope.

Who owns the code and intellectual property?

Ownership, licensing and third-party components are set out in the engagement agreement before work starts. We discuss any requirements you have during scoping.

Can you give us a price and timeline now?

A credible estimate depends on the scope, integrations and unknowns. Share the outcome you need and the constraints you know; we will establish what is needed to prepare a proposal.

Start a conversation

Tell me what
needs to work.

Start with the problem, the people who need the system, and the tools it has to fit around.

Matt Watson
Matt WatsonFounder · you’ll hear back from me directly

What happens next

  1. 01
    Tell us what you’re working on

    A few lines is plenty. No brief or deck needed.

  2. 02
    A focused first conversation

    Around 30 minutes with the person who would lead the work.

  3. 03
    An agreed next step

    A proposal, a plan, or a straight answer if we’re not the right fit.

01
What do you need?
02

About you

03

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