Expertise/AI audit

A practical starting point for AI

Find where AI
is worth the work.

Start with the way your business works. Identify useful AI opportunities, understand what stands in the way, and leave with a prioritised plan.

Discuss an AI audit

Independent advice. Direct access to the people leading the work.

The assessment draws on hands-on AI delivery across insurance, retail and research, including real data and operational constraints.

Delaware / Cape Town

Start with the work. Then consider the AI.

The useful opportunities are often hiding in familiar places: repeated document handling, information people struggle to find, manual handovers, and decisions made without the right context.

An AI audit examines those workflows before recommending a tool. I look at what people do today, the information they depend on, and where a change could make a meaningful difference.

I also look at the conditions for making it work. Is the data available? Who can access it? How would the output be checked? What happens when the system is uncertain or wrong?

The result is a prioritised view of the opportunities, with the likely effort, dependencies and risks made visible. Where value is uncertain, I define what to measure in a focused test instead of inventing a return on investment.

You should finish with a decision you can act on: what to test first, what needs preparation, and what to leave alone for now.

Matt Watson

A clear scope

What we work on.

The details are agreed around your business.
These are the foundations of the engagement.

01

A view of the current work

A review of agreed workflows, systems, data sources and current AI usage.

02

A prioritised opportunity map

Candidate interventions assessed against business relevance, feasibility, effort and dependencies.

03

Risks and readiness

Practical findings on access, data quality, evaluation, human oversight and operating constraints.

04

A plan for the next step

Recommended first tests or interventions, with proposed success measures and implementation considerations.

Have a challenge in mind?

Discuss an AI audit ↗

AI tools & integrations

We meet you where
your AI is.

Your existing AI tools are part of the starting point. We look at how your team uses them, where information gets stuck and which connections could make the work easier.

How we get started

From the first
conversation
to a clear next step.

We establish fit before proposing an engagement. Scope, fees and responsibilities are agreed before work starts.

  1. 01

    Choose the focus

    Agree which teams, workflows and business questions the audit will cover.

  2. 02

    Examine the reality

    Review the work with the people who do it and inspect the relevant systems and information.

  3. 03

    Prioritise the opportunities

    Present the findings, explain the trade-offs and agree a practical next step.

Before we talk

A few useful
answers.

Rather ask than read?

Is this a security or regulatory compliance audit?

No. This is an operational and technical assessment of AI opportunities and readiness. Security and data risks are considered, but it does not replace a specialist security assessment or legal advice.

Do we need to be using AI already?

No. An audit can establish a starting point. If teams are already experimenting, we can assess the current work and help prioritise what should happen next.

Will we have to share sensitive data?

We agree the access and information needed before the audit begins. Initial discussions can use descriptions, anonymised examples or representative samples. Please keep sensitive material out of the enquiry form.

Does the audit include building the solution?

The audit produces findings and recommendations. A focused intervention or bespoke build can follow under an agreed scope, with its own deliverables and fees.

Start a conversation

Find a useful
starting point.

Tell me about the workflows, teams or recurring problems you would like the audit to examine.

Matt Watson
Matt WatsonFounder · you’ll hear back from me directly

What happens next

  1. 01
    Tell us what you’re working on

    A few lines is plenty. No brief or deck needed.

  2. 02
    A focused first conversation

    Around 30 minutes with the person who would lead the work.

  3. 03
    An agreed next step

    A proposal, a plan, or a straight answer if we’re not the right fit.

01
What do you need?
02

About you

03

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